Cover of Managing Green Issues by Curtin, Tom, ISBN 9780230500037
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Managing Green Issues

MANAGING GREEN ISSUES 2/E

Contributor(s): Author Format: Hardback

Hardback · ISBN 9780230500037

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Key Specifications

ISBN 9780230500037
Subtitle MANAGING GREEN ISSUES 2/E
Publisher AIAA
Publication date December 2006
Language English
MRP £44.99 GBP
Page count 226
Item weight 105 g

Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.