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ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING AND MARKETING MANAGEMENT

Name: ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING AND MARKETING MANAGEMENT
Brand: Lulu.com
SKU: 9780244417826
Price: 2516.00 INR
Availability: InStock
ISBN: 9780244417826

Contributor(s): Seligman, James Author Format: Paperback

Paperback · ISBN 9780244417826

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Key Specifications

ISBN	9780244417826
Publisher	Lulu.com
Publication date	September 2018
Language	English
MRP	£20.00 GBP
Page count	320
Item weight	85 g

OBJECTIVES The book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more.

ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING AND MARKETING MANAGEMENT

Key Specifications

Seligman, James Author

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