Business Aspects

Sport Broadcasting for Managers

Name: Sport Broadcasting for Managers
Brand: Routledge
SKU: 9780367690229
Price: 24159.00 INR
Availability: InStock
ISBN: 9780367690229

Contributor(s): Fujak, Hunter Editor , Frawley, Stephen Editor Format: Hardback

Hardback · ISBN 9780367690229

₹24,159

Inclusive of GST and other taxes

100% Quality Assurance

No Account Creation Required

Fast Delivery

Secured Transactions

Arriving at your doorstep in 10-15 days

Our logisitcs team will make sure everyitem is delivered safely

Key Specifications

ISBN	9780367690229
Publisher	Routledge
Publication date	June 2022
Language	English
MRP	£171.99 GBP
Page count	168
Item weight	92 g

This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work.

Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour.

Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.

Sport Broadcasting for Managers

Key Specifications

Fujak, Hunter Editor

Frawley, Stephen Editor

Related titles