Cover of Brands: Interdisciplinary Perspectives by Schroeder, Jonathan E., ISBN 9780367870171
Consumer Behavior

Brands: Interdisciplinary Perspectives

Contributor(s): Editor Format: Paperback

Paperback ยท ISBN 9780367870171

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Key Specifications

ISBN 9780367870171
Publisher Routledge
Publication date December 2019
Language English
MRP ยฃ46.99 GBP
Page count 392
Item weight 121 g

Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical - each section contextualised by a new introduction from leading brand scholars. This