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Consumer-Driven Demand and Operations Management Models : A Systematic Study of Information-Technology-Enabled Sales Mechanisms

Name: Consumer-Driven Demand and Operations Management Models : A Systematic Study of Information-Technology-Enabled Sales Mechanisms
Brand: Springer
SKU: 9780387980188
Price: 20180.00 INR
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ISBN: 9780387980188

CONSUMER DRIVEN DEMAND & OPERA

Contributor(s): Netessine, Serguei Editor , Tang, Christopher S. Editor Format: Hardback

Hardback · ISBN 9780387980188

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Key Specifications

ISBN	9780387980188
Subtitle	CONSUMER DRIVEN DEMAND & OPERA
Publisher	Springer
Publication date	June 2009
Language	English
MRP	£159.99 GBP
Page count	514
Item weight	197 g

To compete in today's volatile market with rapidly changing consumer tastes and erce competition, companies in the manufacturing and service industries are - ploying new mechanisms to increase sales, market shares, and pro ts. As an - fective mechanism to segment a market comprising of consumers with different needs, preferences, and willingness-to-pay, many rms have used product (or s- vice) variety with different price points to serve different segments of the market, see Ho (1998). Ideally, the price of each of these products (or services) targets a particular segment of customers. For example, airlines often use different terms of sales (refundable/non-refundable, upgradable/non-upgradable, direct/connecting ight, etc. ) to sell economy class tickets at different prices. Likewise, retailers - ten sell the same product at different prices in different channels (company's own web site, dealers' web sites, or company's physical stores) or at different times (- fore, during, and after the selling season), see Talluri and van Ryzin (2005). Ample academic literature in Operations Management and other areas considered these strategies. However, as consumers become more knowledgeable about the product, pricing, organizational and operational policies that the companies deploy for pr- ucts and services, their purchasing begins to change dramatically. In the academic Operations Management literature, consumer demand is often assumedtobe exogenous so that demand functions are usually modeled as well de- ned and exogenously speci ed functions of price and/or other product attributes such as quality.

Consumer-Driven Demand and Operations Management Models : A Systematic Study of Information-Technology-Enabled Sales Mechanisms

Key Specifications

Netessine, Serguei Editor

Tang, Christopher S. Editor

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