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Olympic Marketing

Name: Olympic Marketing
Brand: Routledge
SKU: 9780415587860
Price: 27179.00 INR
Availability: InStock
ISBN: 9780415587860

Contributor(s): Ferrand, Alain Author , Chappelet, Jean-Loup Author , Seguin, Benoit Author Format: Hardback

Hardback · ISBN 9780415587860

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Key Specifications

ISBN	9780415587860
Publisher	Routledge
Publication date	April 2012
Language	English
MRP	£171.99 GBP
Page count	296
Item weight	131 g

The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

Olympic Marketing

Key Specifications

Ferrand, Alain Author

Chappelet, Jean-Loup Author

Seguin, Benoit Author

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