Cover of Strategic Management by Dean, Burton V., Cassidy, John C., ISBN 9780444880475
Strategic Planning

Strategic Management

STRATEGIC MGMT

Contributor(s): Editor , Editor Format: Hardback

Hardback ยท ISBN 9780444880475

โ‚น16,433

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Key Specifications

ISBN 9780444880475
Subtitle STRATEGIC MGMT
Publisher Elsevier Science Ltd
Publication date May 1990
Language English
MRP ยฃ116.99 GBP
Page count 376
Item weight 155 g

Strategic management deals with a very broad set of questions, issues, and problems associated with general management. This book introduces research carried out in several frontier areas of strategic management: Strategy, Information Systems, R&D/Engineering, Marketing, Ethics, Governance, Issues Management and New Ventures. Especially noteworthy is its major emphasis on extending the purview and scope of strategic management by the integration of established and emerging functional areas into the mainstream of the strategic management process. The scope of areas covered ranges from the corporate to public sector, and from corporate to new ventures. Academics and practitioners interested in the ramifications of latest developments in the theory and practice of strategic management will find this book of interest.