Cover of Keep Your Donors by Ahern, Tom, ISBN 9780470080399
Nonprofit Organizations & Charities

Keep Your Donors

KEEP YOUR DONORS

Contributor(s): Author Format: Hardback

Hardback · ISBN 9780470080399

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Key Specifications

ISBN 9780470080399
Subtitle KEEP YOUR DONORS
Publisher Wiley
Publication date November 2007
Language English
MRP £68.00 GBP
Page count 480
Item weight 231 g
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors--and keeping them--for many years to come.