Development

New Product Development for Dummies

Name: New Product Development for Dummies
Brand: John Wiley & Sons
SKU: 9780470117705
Price: 1571.00 INR
Availability: InStock
ISBN: 9780470117705

NEW PRODUCT DEVELOPMENT FOR DU

Contributor(s): Karol, Robin Author , Nelson, Beebe Author , Nicholson, Geoffrey Author Format: Paperback

Paperback · ISBN 9780470117705

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Key Specifications

ISBN	9780470117705
Subtitle	NEW PRODUCT DEVELOPMENT FOR DU
Publisher	John Wiley & Sons
Publication date	October 2013
Language	English
MRP	£14.99 GBP
Page count	388
Item weight	147 g

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21^st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:

Developing a winning NPD strategy
Generating bold new ideas for products and services
Understanding what your customers really want
Keeping projects on track, on budget, and on-time
Building effective cross-functional teams
Planning and executing a blockbuster launch
Collaborating with global partners
Maximizing your chances for success

No matter what size or type of business you're in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

New Product Development for Dummies

Key Specifications

Karol, Robin Author

Nelson, Beebe Author

Nicholson, Geoffrey Author

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