General

Tuned In

Name: Tuned In
Brand: Wiley
SKU: 9780470260364
Price: 2049.00 INR
Availability: InStock
ISBN: 9780470260364

Contributor(s): Stull, Craig Author Format: Hardback

Hardback · ISBN 9780470260364

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Key Specifications

ISBN	9780470260364
Publisher	Wiley
Publication date	June 2008
Language	English
MRP	£21.99 GBP
Page count	220
Item weight	103 g

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

Tuned In

Key Specifications

Stull, Craig Author

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