Strategic Planning

One Strategy

Name: One Strategy
Brand: Wiley
SKU: 9780470560457
Price: 3075.00 INR
Availability: InStock
ISBN: 9780470560457

Contributor(s): Sinofsky, Steven Author Format: Hardback

Hardback · ISBN 9780470560457

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Key Specifications

ISBN	9780470560457
Publisher	Wiley
Publication date	November 2009
Language	English
MRP	£33.00 GBP
Page count	322
Item weight	132 g

Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy.

Challenging traditional views of strategy and operational execution, this book-written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-describes how you can drive innovation by connecting the potential of strategic opportunities to the impact of operational execution.

Lessons from the unique combination of real-world experience managing a large scale organization with academic research in strategy and innovation
Reveals what it takes to align a complex organization around one strategy, manage its execution, and reach for "strategic integrity"
Written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-a combined forty years of management and research experience
A unique perspective on strategy development, alignment, and execution

Drawn from Sinofsky's internal Microsoft blog where he communicated some of the management processes the team put to work while developing a 4,000 person, multi-year project-Microsoft Windows 7-One Strategy shares the hard-won insights you can use to successfully make the leap from strategy to execution.

One Strategy

Key Specifications

Sinofsky, Steven Author

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