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Landing Page Optimization

Name: Landing Page Optimization
Brand: Sybex
SKU: 9780470610121
Price: 2142.00 INR
Availability: InStock
ISBN: 9780470610121

Contributor(s): Ash, Tim Author Format: Paperback

Paperback · ISBN 9780470610121

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Key Specifications

ISBN	9780470610121
Publisher	Sybex
Publication date	April 2012
Language	English
MRP	£22.99 GBP
Page count	482
Item weight	181 g

A fully updated guide to making your landing pages profitable

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.

Features fully updated information and case studies on landing page optimization
Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
Provides a step-by-step implementation plan and advice on getting support and resources

Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Landing Page Optimization

Key Specifications

Ash, Tim Author

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