Data Science

Data Mining Techniques

Name: Data Mining Techniques
Brand: Wiley
SKU: 9780470650936
Price: 4360.00 INR
Availability: InStock
ISBN: 9780470650936

Contributor(s): Linoff, Gordon S. Author Format: Paperback

Paperback · ISBN 9780470650936

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Key Specifications

ISBN	9780470650936
Publisher	Wiley
Publication date	March 2011
Language	English
MRP	£39.00 GBP
Page count	888
Item weight	330 g

The leading introductory book on data mining, fully updated and revised!

When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems
Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately
Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more
Provides best practices for performing data mining using simple tools such as Excel

Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.

Data Mining Techniques

Key Specifications

Linoff, Gordon S. Author

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