Management

The Idea Hunter

Name: The Idea Hunter
Brand: Jossey-Bass
SKU: 9780470767764
Price: 2095.00 INR
Availability: InStock
ISBN: 9780470767764

Contributor(s): Boynton, Andy Author Format: Hardback

Hardback · ISBN 9780470767764

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Key Specifications

ISBN	9780470767764
Publisher	Jossey-Bass
Publication date	April 2011
Language	English
MRP	£19.99 GBP
Page count	192
Item weight	95 g

A different way of discovering and developing the best business ideas

Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places.

Shows how to expand your capacity to find and develop winning business ideas
Explains why ideas are a critical asset for every manager and professional, not just for those who do "creative"
Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional
Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations

The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving "idea" companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.

The Idea Hunter

Key Specifications

Boynton, Andy Author

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