Telecommunications

Cellular Marketing

Name: Cellular Marketing
Brand: John Wiley & Sons
SKU: 9780471297796
Price: 18986.00 INR
Availability: InStock
ISBN: 9780471297796

CELLULAR MARKETING

Contributor(s): Steuernagel Author Format: Paperback

Paperback · ISBN 9780471297796

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Key Specifications

ISBN	9780471297796
Subtitle	CELLULAR MARKETING
Publisher	John Wiley & Sons
Publication date	March 1998
Language	English
MRP	£150.95 GBP
Page count	204
Item weight	80 g

A complete guide to marketing cellular devices and services

Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.

Cellular Marketing

Key Specifications

Steuernagel Author

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