Media Studies

Media Argumentation

Name: Media Argumentation
Brand: Cambridge University Press
SKU: 9780521700306
Price: 5045.00 INR
Availability: InStock
ISBN: 9780521700306

MEDIA ARGUMENTATION

Contributor(s): Walton, Douglas Author Format: Paperback

Paperback · ISBN 9780521700306

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Key Specifications

ISBN	9780521700306
Subtitle	MEDIA ARGUMENTATION
Publisher	Cambridge University Press
Publication date	November 2007
Language	English
MRP	£40.00 GBP
Page count	406
Item weight	120 g

Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. Using a variety of case studies that represent arguments that typically occur in the mass media, Douglas Walton demonstrates how tools recently developed in argumentation theory can be usefully applied to the identification, analysis, and evaluation of media arguments.

Media Argumentation

Key Specifications

Walton, Douglas Author

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