Campaigns & Election

The Winning Message

Name: The Winning Message
Brand: Cambridge University Press
SKU: 9780521807333
Price: 10643.00 INR
Availability: InStock
ISBN: 9780521807333

Contributor(s): Simon, Adam F. Author Format: Hardback

Hardback · ISBN 9780521807333

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Key Specifications

ISBN	9780521807333
Publisher	Cambridge University Press
Publication date	September 2002
Language	English
MRP	£75.00 GBP
Page count	198
Item weight	102 g

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.

The Winning Message

Key Specifications

Simon, Adam F. Author

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