Economics

Global Competitive Strategy

Name: Global Competitive Strategy
Brand: Cambridge University Press
SKU: 9780521880817
Price: 6811.00 INR
Availability: InStock
ISBN: 9780521880817

GLOBAL COMPETITIVE STRATEGY

Contributor(s): Spulber, Daniel F. Author Format: Hardback

Hardback · ISBN 9780521880817

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Key Specifications

ISBN	9780521880817
Subtitle	GLOBAL COMPETITIVE STRATEGY
Publisher	Cambridge University Press
Publication date	July 2007
Language	English
MRP	£54.00 GBP
Page count	306
Item weight	165 g

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.

Global Competitive Strategy

Key Specifications

Spulber, Daniel F. Author

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