Digital Marketing

Optimizing Digital Strategy: How to Make Informed, Tactical Decisions That Deliver Growth

Name: Optimizing Digital Strategy: How to Make Informed, Tactical Decisions That Deliver Growth
Brand: Kogan Page
SKU: 9780749487812
Price: 13764.00 INR
Availability: InStock
ISBN: 9780749487812

Contributor(s): Hammersley, James Author Format: Hardback

Hardback · ISBN 9780749487812

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Key Specifications

ISBN	9780749487812
Publisher	Kogan Page
Publication date	December 2018
Language	English
MRP	£97.00 GBP
Page count	248
Item weight	117 g

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets.

Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.

Optimizing Digital Strategy: How to Make Informed, Tactical Decisions That Deliver Growth

Key Specifications

Hammersley, James Author

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