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Total E-mail Marketing

Name: Total E-mail Marketing
Brand: Routledge
SKU: 9780750680677
Price: 7865.00 INR
Availability: InStock
ISBN: 9780750680677

Contributor(s): Chaffey, Dave Author Format: Paperback

Paperback · ISBN 9780750680677

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Key Specifications

ISBN	9780750680677
Publisher	Routledge
Publication date	August 2006
Language	English
MRP	£55.99 GBP
Page count	296
Item weight	118 g

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including: * Planning effective, integrated e-mail campaigns and e-newsletters * How to rapidly build a quality house list and select the best tools to manage it * Ethical and legal constraints in a fast-moving sector * Design and write HTML and text format e-mails for maximum response * Getting through the SPAM filters to maximize deliverability * Targeting, personalizing, measuring and improving e-mail campaigns * Integrating emerging technologies like blogs, RSS and mobile messaging * Practical dos and don'ts A vital supplement to the author's book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers - specializing in e-marketing or not - as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.

Total E-mail Marketing

Key Specifications

Chaffey, Dave Author

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