Communication Studies

Coherence, Continuity, and Cohesion: Theoretical Foundations for Document Design

Name: Coherence, Continuity, and Cohesion: Theoretical Foundations for Document Design
Brand: Routledge
SKU: 9780805817034
Price: 6794.00 INR
Availability: InStock
ISBN: 9780805817034

COHERENCE CONTINUITY & COHESIO

Contributor(s): Campbell, Kim Sydow Author Format: Paperback

Paperback · ISBN 9780805817034

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Key Specifications

ISBN	9780805817034
Subtitle	COHERENCE CONTINUITY & COHESIO
Publisher	Routledge
Publication date	November 1994
Language	English
MRP	£42.99 GBP
Page count	126
Item weight	40 g

There is a need for general theoretical principles describing/explaining effective design -- those which demonstrate "unity" and enhance comprehension and usability. Theories of cohesion from linguistics and of comprehension in psychology are likely sources of such general principles. Unfortunately, linguistic approaches to discourse unity have focused exclusively on semantic elements such as synonymy or anaphora, and have ignored other linguistic elements such as syntactic parallelism and phonological alliteration. They have also overlooked the non-linguistic elements -- visual factors such as typography or color, and auditory components such as pitch or duration. In addition, linguistic approaches have met with criticism because they have failed to explain the relationship between semantic cohesive elements and coherence. On the other hand, psychological approaches to discourse comprehension have considered the impact of a wider range of discourse elements -- typographical cuing of key terms to enhance comprehension -- but have failed to provide general theoretical explanations for such observations.

This volume uses Gestalt theory to provide general principles for predicting one aspect of coherence -- that of continuity -- across the entire range of discourse elements, and also to outline the relationship between cohesion and coherence. The theoretical core of this book argues that the cognitive principles that explain why humans "sense" unity in a succession of sounds (a whole musical piece) or in a configuration of visual shapes (a complete object) are the basis of principles which explain why we "sense" unity in oral, written, and electronically produced documents.

Coherence, Continuity, and Cohesion: Theoretical Foundations for Document Design

Key Specifications

Campbell, Kim Sydow Author

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