Cover of Measuring Advertising Effectiveness by Wells, William D., ISBN 9780805828122
Consumer Behavior

Measuring Advertising Effectiveness

Contributor(s): Editor Format: Paperback

Paperback · ISBN 9780805828122

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Key Specifications

ISBN 9780805828122
Publisher Psychology Press
Publication date May 1997
Language English
MRP £74.99 GBP
Page count 420
Item weight 124 g

Measuring Advertising Effectiveness published by Psychology Press.