Economics

Microeconomics for Managers

Name: Microeconomics for Managers
Brand: Cambridge University Press
SKU: 9781009507196
Price: 8656.00 INR
Availability: InStock
ISBN: 9781009507196

Contributor(s): McKenzie, Richard B. Author , Schansberg, D. Eric Author , Lee, Dwight R. Author Format: Paperback

Paperback · ISBN 9781009507196

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Key Specifications

ISBN	9781009507196
Publisher	Cambridge University Press
Publication date	March 2024
Language	English
MRP	£61.00 GBP
Page count	566
Item weight	214 g

This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.

Microeconomics for Managers

Key Specifications

McKenzie, Richard B. Author

Schansberg, D. Eric Author

Lee, Dwight R. Author

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