Europe

Making Merchants

Name: Making Merchants
Brand: Cambridge University Press
SKU: 9781009647663
Price: 12771.00 INR
Availability: InStock
ISBN: 9781009647663

Contributor(s): Howell, Martha C. Author Format: Hardback

Hardback · ISBN 9781009647663

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Key Specifications

ISBN	9781009647663
Publisher	Cambridge University Press
Publication date	September 2025
Language	English
MRP	£90.00 GBP
Page count	248
Item weight	111 g

Using a rare collection of personal narratives written by successful merchants in early modern German-speaking Europe, this study examines how such men understood their role in commerce and in society more generally. As they told it, their honor was based not just on riches won in long-distance trade but, more fundamentally, on their comportment both in and outside the marketplace. As these men described their experiences as husbands and fathers, as civic leaders, as men who "lived nobly," or as practitioners of their faith, they did not, however, seek to obscure their role as merchants. Rather, they built on it to construct a class identity that allowed them entry into the period's moral economy. Martha C. Howell not only disrupts linear histories of capitalism and modernity, she demonstrates how the model of mercantile honor these merchants fashioned would live beyond the early modern centuries, providing later capitalists with a narrative about their own self-worth.

Making Merchants

Key Specifications

Howell, Martha C. Author

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