Antitrust

Direct Hit

Name: Direct Hit
Brand: Cambridge University Press
SKU: 9781009687898
Price: 3830.00 INR
Availability: InStock
ISBN: 9781009687898

Contributor(s): Crane, Daniel, A. Author Format: Paperback

Paperback · ISBN 9781009687898

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Key Specifications

ISBN	9781009687898
Publisher	Cambridge University Press
Publication date	October 2025
Language	English
MRP	£26.99 GBP
Page count	188
Item weight	57 g

Since 2013, Elon Musk has been at war with car dealers in the United States. Battles have played out in legislative backrooms, courtrooms, governors' offices, and news media outlets across the country. As of now, Musk has won the war. Telsa has established a foothold across the country, sold over 2 million cars without using a dealer, established a loyal customer base, and overcome most states' franchise dealer laws. Direct Hit tells the story of this fight, taking readers into courtrooms and legislative halls where the dealers tried in vain to derail Tesla's advances. The book shares key insights on the strategic choices made by dealers, legacy car companies, and electric-vehicle startups. With a combination of historical narrative, blow-by-blow accounts of the Tesla wars, and a consideration of America's longstanding romance with the personal automobile, Direct Hit shares a uniquely American drama over cars and the people who sell them.

Direct Hit

Key Specifications

Crane, Daniel, A. Author

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