Politics

Polling UnPacked

Name: Polling UnPacked
Brand: Reaktion Books
SKU: 9781789145670
Price: 2460.00 INR
Availability: InStock
ISBN: 9781789145670

The History, Uses and Abuses of Political Opinion Polls

Contributor(s): Mark Pack Author Format: Hardback

Hardback · ISBN 9781789145670

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Key Specifications

ISBN	9781789145670
Subtitle	The History, Uses and Abuses of Political Opinion Polls
Publisher	Reaktion Books
Publication date	April 2022
Language	English
MRP	£22.00 GBP
Page count	352

Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do you tell the good from the bad? And in light of recent polling disasters, can we trust them at all? Polling UnPacked gives you the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. In equal parts enlightening and hilarious, the book needs no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls. Written by a former political pollster and the creator of Britain’s foremost polling-intention database, Polling UnPacked shows you which opinion polls to trust, which to ignore and which, frankly, to laugh at. It will change the way you see political coverage forever.

Polling UnPacked

Key Specifications

Mark Pack Author

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